{"id":3967,"date":"2025-11-12T07:58:01","date_gmt":"2025-11-12T07:58:01","guid":{"rendered":"https:\/\/pureme.pl\/2025\/11\/12\/skin-care-for-the-over-40s-how-to-come-to-terms-with-change-and-restore-collagen-during-the-perimenopausal-period\/"},"modified":"2026-03-17T20:13:52","modified_gmt":"2026-03-17T20:13:52","slug":"skin-care-for-the-over-40s-how-to-come-to-terms-with-change-and-restore-collagen-during-the-perimenopausal-period","status":"publish","type":"post","link":"https:\/\/pureme.pl\/en\/2025\/11\/12\/skin-care-for-the-over-40s-how-to-come-to-terms-with-change-and-restore-collagen-during-the-perimenopausal-period\/","title":{"rendered":"Skin care for the over-40s: how to come to terms with \u2018change\u2019 and restore collagen during the perimenopausal period?"},"content":{"rendered":"\n

At a certain point in life, usually after the age of 40,<\/strong> each of us enters a new, fascinating, though sometimes challenging, phase. We call it the perimenopausal period<\/strong> (encompassing perimenopause and menopause), and the hormonal fluctuations that accompany it can take us by surprise. It is a time of intense change, which manifests itself not only in how we feel, but also in the mirror. <\/p>\n\n

Remember: the changes you notice in your skin aren\u2019t the result of poor skincare \u2013 they\u2019re proof of the powerful role hormones<\/strong>, particularly oestrogen<\/strong>, play in our bodies.<\/p>\n\n

A dramatic decline: collagen, oestrogen and the domino effect<\/strong><\/h2>\n\n

Imagine oestrogen as the chief architect of your skin. It is what ensures its stability, elasticity and proper hydration. As its levels gradually decline, the entire structure begins to feel the lack of support: <\/p>\n\n

    \n
  1. A rapid loss of collagen<\/strong> is a scientific fact that often causes concern, as it is estimated that, on average, we can lose up to 30%<\/strong> of our collagen in the first five years after the menopause!<\/strong> This is a huge difference, leading to a loss of firmness<\/strong>, sagging skin and deeper wrinkles. This is precisely why proper, targeted skincare tailored to the skin\u2019s needs is so important after the age of 40.<\/strong> <\/li>\n\n\n\n
  2. Dryness and sensitivity <\/strong>\u2013 etrogen supports the production of natural lipids (including ceramides<\/strong>), which form the skin\u2019s protective barrier. When this barrier is compromised, moisture is quickly lost and the skin becomes dry, thin and more prone to irritation. <\/li>\n\n\n\n
  3. New patches of discolouration<\/strong> \u2013 fluctuating hormone levels can stimulate melanocytes, causing sun damage that has been hidden for years to surface as patches of discolouration<\/strong>.<\/li>\n<\/ol>\n\n

    A strategy for regaining control over the beauty of your skin<\/strong><\/h2>\n\n

    Skin care during the perimenopausal period (i.e. from the age of 40 onwards) <\/strong>requires a shift in mindset. It is no longer about prevention, but about active regeneration and deep strengthening.<\/strong> The key lies in choosing ingredients that can work on multiple levels, addressing several issues at once. <\/h4>\n\n

    Step 1: Gentle cleansing \u2013 don\u2019t strip, but regenerate!<\/strong><\/h4>\n\n

    In mature skincare, the cleansing phase must be treated as the first step in regeneration, rather than stripping (rubbing and exfoliation). Overly aggressive cleansers (highly foaming gels, intensive micellar waters) damage the weakened hydrolipid barrier. Skin that loses lipids and becomes thinner reacts to this immediately: a feeling of tightness, dryness and even redness appears, which negates the effects of using specialist products such as active serums. <\/p>\n\n

      \n
    • Our approach is all about gentle cleansing. <\/strong>Opt for cream-based formulas, such as the Pure Care cream for regeneration<\/strong>, make-up removal and cleansing, which remove make-up, UV filters and impurities without rubbing and without compromising the skin\u2019s natural protective barrier. Ingredients such as ceramides and exosomes (found in Pure Care Make-up Remover Cream) in the cleansing formula help to strengthen the skin barrier during the cleansing process, lock in moisture and reduce the feeling of dryness. It\u2019s not just make-up removal \u2013 it\u2019s a nourishing ritual that soothes and prepares the skin to absorb further active ingredients (such as Retinol). <\/li>\n<\/ul>\n\n

      Step 2: Active collagen regeneration <\/strong><\/h4>\n\n

      If we are to fight for collagen during the perimenopausal<\/strong> period, we need our strongest ally. This is where retinol<\/strong> comes in \u2013 a substance backed by the most clinical studies confirming its ability to stimulate the production of new collagen. <\/p>\n\n

      Retinol<\/strong> acts like an \u2018alarm clock\u2019 on skin cells, triggering renewal processes. It is essential for: <\/p>\n\n

        \n
      • Firming: By acting on the deeper layers, it combats loss of density.<\/li>\n\n\n\n
      • Smoothing<\/strong>: Minimises lines and wrinkles.<\/li>\n\n\n\n
      • Brightening<\/strong>: Effectively reduces discolouration.<\/li>\n<\/ul>\n\n

        That\u2019s exactly why a retinol serum <\/strong>is an absolute must-have for those over 50.<\/p>\n\n

          \n
        • Pure me tip: <\/strong>Our Retinol Serum from the Timeless Age<\/strong> range has been specially formulated for mature, often sensitive skin. It is an advanced formula that combines the power of retinol with lipoamino acids and peptides, which strongly rebuild the skin\u2019s structure, as well as soothing ingredients that minimise the risk of irritation. Used regularly in the evening, it is the quickest way to achieve a noticeable improvement in texture and firmness. <\/li>\n<\/ul>\n\n

          Step 3: Strengthening and nourishing \u2013 building a strong skin barrier from the ground up<\/strong><\/h4>\n\n

          After using an active ingredient such as retinol, the skin requires immediate support and soothing. It is essential to strengthen the lipid barrier and provide intensive hydration to counteract dryness and increased sensitivity \u2013 issues so typical of skincare during the perimenopausal period. <\/p>\n\n

            \n
          • Pure me tip: <\/strong>Apply the Intensive Regenerating Cream from the TimelessAGE<\/strong> range, which is rich in ceramides, lipoamino acids and biomimetic dermolipids (including squalane), which effectively strengthen and seal the hydrolipid barrier. Ceramides are natural lipids that literally \u2018cement\u2019 (i.e. replenish and rebuild the intercellular cement) the cells of the epidermis, strengthening the epidermal barrier, which is particularly weakened during this period. It provides deep and long-lasting hydration. <\/li>\n<\/ul>\n\n

            It\u2019s worth remembering:<\/strong> the perimenopausal period isn\u2019t a \u2018sentence\u2019, but a sign that your skin needs a new, mindful approach. It\u2019s a time to make a conscious investment in yourself and your skincare routine. The StimulAGE, RenewAGE and TimelessAGE Pure me <\/strong>ranges are the key to regaining control over your beauty, which evolves alongside you. Give them a try and let us know how they work for you. <\/p>\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"

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